Approximately 125 million people worldwide depend on coffee for their livelihoods. Many of these people are smallholder farmers who face constant environmental, economic, political and commercial challenges across a variety of different countries and infrastructures. Coffee is a boom and bust agricultural commodity and as a result is intrinsically unstable, not allowing producers the ability to plan or provide financial security as a result of massive shifts in supply and demand and the subsequent pricing fluctuations.
Throughout 2019, ‘Green Coffee Price Crisis’ is a term that has hit mainstream news across the world with coverage from the BBC, the LA Times and also the Financial Times suggesting possible solutions to stabilise global prices and even a call to action for leading corporate coffee companies to help cover farmers costs. Global coffee prices tumbled to a 12-year low in 2019 making it increasingly difficult for coffee farmers to make ends meet, as a direct result the world media recognise this is an urgent issue, asking all of us questions about the future and where the coffee used in our flat whites is going to come from if….
- coffee growing does not provide a viable living (Sustainability)
- climate change creates an environment too harsh that coffee cannot grow (Climate Change)
- all the skills needed to farm coffee will be lost with future generations leaving for cities to find work (Generational Transition)
These topics are not new to the broader coffee community and ones we have been working hard to address and resolve for a long time through education and awareness using the amazingly collaborative community of specialty coffee. Previously I worked with World Coffee Events and the Specialty Coffee Association, closely collaborating with the coffee community globally, a gathering of the greatest minds and most influential thinkers in the coffee industry. It’s the human connection that exists at the core of the international coffee community which is a constant source of potential and opportunity to collectively drive positive change at a systemic level.
Brew Impact has been actively involved and invested in international collaboration over the years, and it’s great for me personally to add my contribution to that effort and shout out to you all about an initiative we are participating in this year which is enabling open dialogue and action around the green coffee price crisis.
Green coffee prices have historically been determined by commodity price references (Intercontinental Exchange – ICE Arabica Coffee C Futures Market). In most cases these prices do not cover the full cost of production and go nowhere near what is needed to support the livelihoods of coffee farmers and their families. As previously mentioned, in 2019 commodity coffee prices have been hovering at historically low levels and as an industry we can’t just sit back. Even without entering into a discussion around equity and ethics, the basic fact is we need to pay prices for green coffee which rewards quality and provides revenue to make coffee growing a viable and sustainable livelihood – if this doesn’t happen then the future of the coffee we love and rely upon for our livelihoods, is in real danger.
The Specialty Coffee Transaction Guide is a project by researchers at Emory University; in a nutshell 38 producers, roasters, importers and exporters, known collectively as ‘data donors’, provided detailed data about exactly what they paid for specialty coffees around the world, including information about quality, region, lot size, certifications and more. This data was then anonymized and amalgamated to produce the 2018 Transaction Guide (which has now been superseded by the 2019 Transaction Guide).
The Transaction Guide contains tables and figures which provide important contextual information for green coffee sellers and buyers to use in future price negotiations; this is a move away from using the current commodity price as a starting point for price discovery and allows an informed discussion around the true ‘value’ of a coffee taking into account variables such as quality, lot size, etc. This encourages greater communication between everybody involved, drives transparency and fosters a greater level of openness and trust.
Brew Impact have contributed contract data to the revised 2018 Transaction Guide, and also recently submitted data for the soon to be released 2019 Transaction Guide. This is true industry collaboration on an international level, taking action together to evolve and protect the future of the specialty coffee sector.
Impacting people positively has been at the core of Brew Impact from the very beginning and is the foundation of our coffee program. It’s a philosophy which flows through every aspect of our culture from relationships with producer partners, customers, competitors and our peers – a culture which is evident in this piece of industry collaboration. The Specialty Coffee Transaction guide is not a directly consumer facing project like the ‘Local Made’ initiative is, but one which shares very similar values and drives a very important call to action about the potential of collaboration, transparency and education across the entire specialty coffee community from consumer to producer. The potential is limitless and we’re super excited to share our journey with you as this evolves… every day is a school day in coffee.